Selena Gomez x Coach Unveils NEW Collection at Neiman Marcus

The promo video is soooo cute!

Coach x Selena Gomez announces the partnership’s latest collection available exclusively at Neiman Marcus. The new line debuts Selena’s first ready-to-wear pieces designed by the celebrity in collaboration with Coach Creative Director, Stuart Vevers. Featuring ready-to-wear, handbags, small leather goods and accessories, each piece styled by Selena features her unique and personal touch including an empowering motto written in her handwriting—“Not perfect, Always me”.

“I’m so proud of the collection,” says Selena Gomez. “What I love most about working with the Coach team is that they just know how I dress. Everything felt authentic from the beginning.” The promo video entitled ‘After Hours at Coach HQ’ is the most adorable thing a selenator or fashionista will see. The video shows Selena Gomez enjoying life after work hours wearing different pieces from her collection which really makes me want the collection even more. The collection starts from $50 and goes to $1095.

The collection launched Friday, 8/31, presale began online Monday, 8/20. Visit on for styles.

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Ella Audrey Rae

Ella is the Editor in Chief of Gold Crwn Magazine. She also blogs on her website about her life experiences and fashion. In her free time she designs websites for different creatives and retailers under the company 95LA. She is a Weeknd + Kehlani fan and loves tweeting inspiring quotes.