Youtubers RiceGum and Alissa Violet just received a platinum digital song certification by the RIAA for their viral single “It’s EveryNight Sis.” The diss track, directed at Jake Paul’s “It’s Everyday Bro,” charted on Billboard’s Hot 100 chart last year and the music video has amassed over 135 million views to date.
After Paul and Violet’s relationship went sour, he made a number of unflattering references to her in a video for his hip-hop-influenced track “It’s Everyday Bro.” Alissa then made a video and spoke on her side of the story and how hurt she was by the actions of Paul and his track while trying not to cry in front of the camera. As a social media feud continued between Paul and Violet and their respective legions of supporters, in June 2017 RiceGum stepped in with “It’s Everynight Sis,” giving Alissa another way to use her voice and fight the pain. As the video fanned the flames of this war of words, “It’s Everynight Sis” became an online smash, accumulating over 100 million plays, enough to push it into the lower reaches of the Hot 100 singles charts. Building on the momentum of “It’s Everynight Sis,” in July 2017 RiceGum released another tune full of hip-hop braggadocio, “God Church,” which received a respectable 43 million views. Congrates Rice and Alissa! I don’t recommend dissing anyone but music does help after a brutal break up.
Watch the now platinum track below.
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