HEX, award-winning fashion accessory brand, today announced the release of its latest capsule in collaboration with Coca-Cola.
“After the success of our Coca-Cola by HEX Sneaker Capsule, we wanted to come back with something that really felt like summer,” says Dan Maravilla, Co-Founder. “The classic Catch A Wave messaging was perfect for a beach-inspired collection that we are really proud of.”
The capsule features mixed-materials on the exterior in a signature red and white color scheme with a retro pop-color Coke print lining. There are 3 beach-oriented bags: The Backpack, The Surf Tote, and the Waist Pack. All of the bags in the capsule feature insulated cooler pockets for keeping your Coca-Cola refreshingly chilled.
The Backpack is a stylish and functional piece with laptop storage, sunglass pocket and front cooler pocket. The Backpack retails for $90.
The Surf Tote is a take on one of our popular designs that features integrated straps for carrying a surfboard, as well as wet/dry functionality, laptop storage, and a front cooler pocket. The Surf Tote retails for $150.
The Waist Pack is a great item that is padded so it can be used for cameras or other gadgets. This bag can be worn around the waist, fanny-pack style or across the body as a sling. It also incorporates an insulated cooler pocket for keeping drinks fresh. The Waist Pack retails for $45.
The Coca-Cola by HEX Summer Capsule is available at hexbrand.com and many premium retailers domestically and internationally.