How well do you know your best friend? What’s their favorite snack on a road trip? What musician are they most likely to play in the vehicle? And what if answering these questions could keep your best friend safe on the road?
That’s the case with “Brake It Down,” the national safe driving campaign from DoSomething.org and Chevrolet! Thousands of young people will take the “Brake It Down” quiz about their friends’ on-the-road habits. Based on their answers, quiz-takers will receive customized tips to share with friends and keep them safe as a driver, passenger, or pedestrian.
“Traffic accidents are a leading cause of death for young people in the US. No surprise, research shows that warnings from parents and scare tactics from ads just don’t work” says Aria Finger, CEO and Chief Old Person of DoSomething.org. “Know what does? Peer-to-peer intervention! Tha
“Brake It Down” features David Mazouz, best known for playing young Bruce Wayne on FOX’s Gotham, who stars in the campaign’s hysterical (and important!) PSA.
“‘Brake It Down’ is an awesome campaign, and filming the PSA was so much fun,” Mazouz says. “This is such a cool, easy way to keep friends safe on the road. I’m so excited for the campaign to launch, and I’m definitely sharing the quiz with my friends.”
By texting BRAKE to 38383, young people can take the quiz and “Brake It Down” for their friends between June 15 and September 15. By sharing anti-speeding tactics with friends, they’ll keep friends safe *and* enter to win a $5,000 scholarship from DoSomething and Chevrolet. (Talk about a win-win!)
Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, doing business in more than 100 countries and selling more than 4.0 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.com.
DoSomething.org is the largest tech company exclusively for young people and social change. We’re activating 6 million young people (and counting!) to do good in every US area code and in 131 countries. Using our digital platform, members join DoSomething’s volunteer and civic action campaigns to make offline impact at scale. Our members have clothed half of America’s homeless youth. They’ve cleaned up 3.7 million cigarette butts. They’ve run the world’s largest youth-led sports equipment drive. And more! Young people have the power and the passion to transform their communities — we help them get it done. Let’s Do This.