Ariana Grande has produced not one, but two hit fragrances thanks to beauty company LUXE Brands. Her second one, Sweet Like Candy, is finally worldwide.
It was launched in September, It was exclusively sold at Ultra Beauty and online for the first month due to her previous success at the store with her first fragrance, ARI.
Billboard talked to Noreen Dodge, Chief Marketing Officer of LUXE Brands, and he spoke about the meaning behind the fragrance:
“Ariana’s message to her fans is to be true to who you are, be confident, celebrate your flaws and have fun. It is such a powerful and hopeful message that truly resonates with girls all around the world. The Sweet Like Candy girl takes that message to heart and is not afraid to show her playful side and have a bit of fun.”